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Now playing: You've Lost That Lovin' Feeling by the Righteous Brothers
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So you're the proud owner of a new blog. Congratulations! Kind of like a new puppy, huh? Need some tips on its care and feeding?
"How often should I post to my blog?" is a common question among new affiliate marketers. (If you've created a personal blog, post as often or as seldom as you wish; this article assumes you're blogging for the purpose of promoting affiliate products.) Is there some sort of formula that can help you determine what's the exact best frequency?
No. A lot depends on your circumstances, abilities, your subject, your goals ... you get the idea. But there are some basic guidelines to consider.
You need to post often enough to maintain your readers' interest, but not so often that it exhausts you and annoys your audience. But how often is that?
Well, for sure, anything more than once a day is probably excessive. Not that you couldn't make a second post in a day if you really need to or have something super important or exciting to announce. But done on a regular basis, this would be more than your readers would be able to keep up with. Bear in mind they likely have several blogs, even dozens, that they monitor regularly, and even if you don't have a life, they may. 
In addition, maintaining such a schedule is the perfect recipe for blogger burnout. If all you had to do each day is write two or three blog posts, it might be no problem. But if you have other work or responsibilities in life, it will get old. Fast.
Well, how about posting once a week? That might be okay, although to really stay on the search engines' radar, it may be a little too infrequent. Again, it depends on your niche as well. Some bloggers do well posting even less than once a week, but the key to success there is that when they do post, the quality of that post is exceptional. In other words, it's worth the wait.
In my opinion, posting 2 to 4 times a week is ideal. It keeps your site fresh and therefore keeps people reading, but it's not overwhelming for them or for you. However, even that often can prove to be a challenge if you don't regularly schedule time to write your blog posts. It's a good idea to build up a cushion of at least a week's posts so that when life happens, as it is wont to do, you will have something to fall back on.
So make your blog an enjoyable activity for you and an informative resource for your readers. And just be really, really glad that you don't have to potty-train it.
I LOVE my “job.” Affiliate marketing takes work, but it doesn’t feel like work.
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