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Now playing: A Matter of Trust by Billy Joel
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Focus is a problem for many new Internet marketers. Not only are they overwhelmed with information to begin with, but once they determine their direction and get started, it can still be very hard to stick with one thing.

It may take a while to start generating a reasonable amount of money. This often discourages newbies, and they start looking around for other methods that they hope will work faster, pretty much abandoning their first attempt. Before long, they have half a dozen unfinished projects and still no money. At that point, most conclude that there really isn't any money in Internet marketing after all and give it up altogether.

This is a huge mistake. The only way to make money on the Internet is to keep at it. Stick with one method until you have mastered it, and then move on to another if you wish.

Many beginners claim to realize that true Internet marketing is not a get-rich-quick scheme. But when it comes right down to it, their lack of focus reveals otherwise. If they aren't making money in the first couple of months, even weeks or days, they figure they'd better try something else. They give the new method a few weeks and then they're on to the next big thing. And so on.

This lack of focus is part of the reason why the vast majority—I'm talking 90%-99%—of new Internet marketers fail. Don't be one of them. If you're going to be a statistic, be one of the 1%-10% who persevere and succeed.

It can be hard to train yourself to zero in on one thing. One of the reasons many don't do this is the theory that if you have several things going on at once, you can cover many bases and therefore make money from several different methods.

While "not putting all your eggs in the same basket" is incredibly important advice for an experienced marketer, it is less so for newbies. Why? The scattershot approach does not allow the time or concentration needed in order to generate income from any endeavor. You'll end up with a bunch of baskets but no eggs to put in them. What would be the point of that?

Jumping from program to program can also get very expensive. While almost everything you could ever need to know can be found for free on the Internet, a large percentage of newbies do spend money on programs or courses that will teach them the "secret" to making big money online. I myself believe that paid training can be a good investment. However, it's foolish to keep spending and never following through with something until it's working for you. The "secret" is...ready?...the "secret" is HARD WORK.

So if you want to succeed at making money at home, find your sticktoitiveness and follow through until you accomplish your objective.

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Now playing: You've Lost That Lovin' Feeling by the Righteous Brothers
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So you're the proud owner of a new blog. Congratulations! Kind of like a new puppy, huh? Need some tips on its care and feeding?

"How often should I post to my blog?" is a common question among new affiliate marketers. (If you've created a personal blog, post as often or as seldom as you wish; this article assumes you're blogging for the purpose of promoting affiliate products.) Is there some sort of formula that can help you determine what's the exact best frequency?

No. A lot depends on your circumstances, abilities, your subject, your goals ... you get the idea. But there are some basic guidelines to consider.

You need to post often enough to maintain your readers' interest, but not so often that it exhausts you and annoys your audience. But how often is that?

Well, for sure, anything more than once a day is probably excessive. Not that you couldn't make a second post in a day if you really need to or have something super important or exciting to announce. But done on a regular basis, this would be more than your readers would be able to keep up with. Bear in mind they likely have several blogs, even dozens, that they monitor regularly, and even if you don't have a life, they may.

In addition, maintaining such a schedule is the perfect recipe for blogger burnout. If all you had to do each day is write two or three blog posts, it might be no problem. But if you have other work or responsibilities in life, it will get old. Fast.

Well, how about posting once a week? That might be okay, although to really stay on the search engines' radar, it may be a little too infrequent. Again, it depends on your niche as well. Some bloggers do well posting even less than once a week, but the key to success there is that when they do post, the quality of that post is exceptional. In other words, it's worth the wait.

In my opinion, posting 2 to 4 times a week is ideal. It keeps your site fresh and therefore keeps people reading, but it's not overwhelming for them or for you. However, even that often can prove to be a challenge if you don't regularly schedule time to write your blog posts. It's a good idea to build up a cushion of at least a week's posts so that when life happens, as it is wont to do, you will have something to fall back on.

So make your blog an enjoyable activity for you and an informative resource for your readers. And just be really, really glad that you don't have to potty-train it.

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Now playing: Paris by Faith Hill
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How's everybody on this Friday morning? Things are good here, in spite of the fact that the power supply in my iMac is kaput. It's 5 years old and has been used all day every day since I bought it, so I guess it's to be expected. Fortunately, the problem was easy to identify and relatively easy to fix.

So, coming to you from my backup laptop, here's today's Friday Fun video. We humans aren't the only ones having trouble getting online sometimes!

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Now playing: Without Your Love by Toto
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Choosing just the right domain name is often the first and foremost concern of new Internet marketers. In reality, it should not occupy the very top spot on your priority list when creating a new site, but it’s definitely something you should give serious thought to.

Why isn't it the first thing you should do? Because your choice of domain name should be heavily influenced by the keywords you are building your site around.

Keywords are the words or phrases that people type into search engines.

For instance, if you're looking for a new computer, you might type "laptop computers," "Macbook," "Sony Vaio laptops," or "laptop computer reviews" into Google. Each of those is considered a keyword, even if there is more than one word in the phrase.

Keyword research is very important because if you know what keywords people are searching for, you'll know how to name and build your site so that they find you. Therefore, it's a good idea to figure out what your main keywords are going to be before you choose the domain.

When you are ready to find a name, what's the first step? Do some "domainstorming." Write down a bunch of variations of your main keyword that you would like to have as your domain name. The bad news is that, most likely, none of them will be available. But it's a good starting point.

Back in earlier days of the Internet, good domain names were much easier to find, but they were also pricey compared to now. I used to have a client in my graphic design business who was buying state name domains because she published a directory that she wanted to expand nationwide. She sent out check after check for $75 for names like Michigan.com, Arizona.com, Ohio.com, Georgia.com, etc. At the time, (this was in the mid-‘90s), I thought it was an outrageous amount to pay for something so intangible.

Now, of course, I kick myself for not having greater vision; any vision, actually. Who knew that domain names would become such valuable cyber real estate? As far as I know, she never developed those names. If she sold them rather than let them lapse, she must have made quite a pretty penny.

If I had just had a little foresight, I would have begged, borrowed, and stole to invest in a couple hundred premium domains and then waited for the rest of the world to catch up. If I had, I wouldn't be working so hard right now. So much for thinking ahead.

Anyway, back to our domainstorming list. Once I have a list of possibilities, I like to use Instant Domain Search because it gives you immediate feedback on what is available and what isn't. Just start typing in names and it will tell you instantly as you type whether .com, .net, or .org is available for that name. If it isn't, back up and try something else. Change the word order. You can add hyphens, although some view them as spammy looking. There are certainly times when they may be a good choice.

If you find a .com or a .net that is available with one of your keywords, great! But if you go through your whole list and nothing is available, don't get discouraged. Try adding small words at the beginning or end of the name. Can't get digitalframes.com or .net? Try digitalframesource.com or qualitydigitalframes.com. (I'm not saying these are available; I didn't check.) Generally, I don't like to add "the" before the name because it doesn't add any value and can mistakenly be left off if someone is trying to get to your site, but it's certainly an option.

Keep in mind one very important thing, though: Do NOT buy a domain name with someone else's trademark in it, such as "Sony Vaiao" or "Macbook" as mentioned above. You can promote such products, but if you use their trademark in your domain name, you'll end up in a big vat of fail.

You might put hundreds or even thousands of hours of work into your site, but when the merchant finds out (and they will), they'll shut you down. All that work will be lost. You could start over with another domain and upload all the same files, but any search engine rank connected with the previous domain will be lost, and you really will be at square one in getting your site noticed again.

I'll be writing more articles about how to choose a domain name as well as other affiliate marketing topics. You can find a comprehensive explanation in the Affiliate Marketing Schoolbook.

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Now playing: Walk Like An Egyptian by the Bangles
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Those of you who are brand spankin' new to Internet or affiliate marketing, tell me what you think of the following instruction:

"It's easy to make money from home on the Internet! Just get yourself a domain name, web site, and FTP program, find a Clickbank product to promote, and then work on getting backlinks to your site. Bookmark your articles and submit them to directories. Then try PPC advertising to get more traffic. Don't forget to make an RSS feed available to your visitors."

Lost? Does it make you feel like you need an "Affiliate Marketing for Dummies" book?

It's not just you. I count at least 7 words or phrases that I knew little to nothing about when I began.

If you want to make money from home, legitimate programs are hard for newbies to identify in the first place, so when you do find one and it's way over your head, it can be discouraging. I've found that the vast majority of Internet-marketing-for-newbies programs or affiliate marketing books are actually geared toward those who have already been dabbling in the field but simply haven't learned the solid underlying principles and thus have been unsuccessful so far.

To really get a successful start, you need to understand the concept of affiliate marketing first and what exactly it is you're aiming to do. Then it's helpful to have step-by-step instruction that guides you through the actual process of creating a site and making money from it.

Internet marketers tend to casually throw acronyms and other IM (Internet marketing) terms around without even realizing that beginners have no idea what they mean. They've learned so much over the years they've forgotten what it's like to be just starting out.

Google conducted an informal survey recently on the streets of New York, asking people, "What is a browser?" Over 90% of people answered incorrectly or had no idea. I am including the video below, not to poke fun at newbies, but to make the point that a lot of Internet terminology is misunderstood, so much so that there is a definite need for instruction that knows exactly where "square one" is.

For a newbie, it's kind of like Dorothy landing in Oz. It's a whole different world, one they didn't know existed, and it's cool, except...there are no companions to lean on as they follow the yellow brick road. They don't know where it's leading, they don't recognize things along the way, and they keep hitting roadblocks.

Look out—here comes my sales pitch!

Think of the Affiliate Marketing Schoolbook as your ruby shoes. It will get you where you want to go, but it truly starts at the beginning. It assumes that you know absolutely nothing about making a web site or online marketing. The only thing it does assume is that you already use the Internet and e-mail to some extent, maybe for communicating with family and friends or online shopping.

It's truly a beginners' affiliate marketing "how-to" resource, and it comes with one year of free hosting for your first web site, along with other bonuses. For more information and to purchase, visit the Affiliate Marketing Schoolbook page.

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Now playing: I Will Remember You by Sarah McLachlan
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I'm going to be regularly posting something just for fun on Fridays. Laughing is good for the soul.

On to this week's funny video: If you don't like LOLcats, you probably should get out while you can.

But I can't help it; I think they're hysterical. So here's the Friday Fun video of the week. (Be warned: You might end up turning down the sound.)

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Now playing: I Can't Help It by Olivia Newton-John
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Tuesday was a red-letter day in the Internet marketing world. An announcement was made by Google that they were suing Utah-based Pacific WebWorks and other defendants for promoting work-at-home scams claiming to be sponsored by Google itself.

You've probably seen the advertisements in question. Many don't realize they are ads. Sneakily disguised as "news sites," these ads promise big money for "posting links on Google."

A scam disguised as news

Some have speculated that the timing of Google's suit, coming right after the December 1 update and clarification of Federal Trade Commission guidelines regarding endorsements and disclosures, is no mistake. As the FTC focuses a magnifying glass on deceitful web marketing, a lawsuit could obligate offenders to make compensation to those who were ripped off by their false advertising.

There are several Google scams out there under names such as Google Money Tree, Google Cash Kit, Easy Google Profit, etc. All prey on the long-held desire of many to make money at home online, and sadly, people still fall for programs like this.

A whole bunch of nonsense

Let's examine some of their brazen claims.

"Today Google has openend their doors and will be hiring thousands of people to simply posting links from the comfort of their homes."

False. Notice the misspellings of "its" and "opened" and the grammatically incorrect "to simply posting links."

This will allow Google to hire talent that would otherwise be unreachable and compensate them based on results on a long term basis.

So all those geeky college grads working at Google can't compete with the average Joe or Jane who have never worked on the Internet before? Please. Especially since the next paragraph says, "No special skills are required other than knowing how to use a computer and navigate the internet." Uh-huh.

"As seen on CNN, Fox News and ABC."

Yeah, maybe when they were doing a story on SCAMS! The ability to steal a copyrighted image for a false advertisement does not make the bogus claims credible.

"I get paid about $25 for every link I post on Google and I get paid every week... I make around $5500 a month right now."

Hint: "Posting links on Google" isn't even a term that is used in the Internet marketing world. There's no such thing. And the happy stay-at-home-mom FROM! YOUR! AREA! does not exist either. It's a ploy to make it seem more legitimate to the victim.

"First you will need to apply for their work from home kits. Google has release a limited amount of kits, all distributed through local websites in your area, which will cost $2 of shipping and handling to the public."

Hmm. I guess they forgot to mention that $72 will be charged to your credit card every month from now until the end of time.

"We start off our work from home program only requiring 1-2 hours a day of work, earning a great income from the start. This way our work from home employees will see the benefit and start devoting more and more time each day and their salaries will increase accordingly," Google reports.

Big income for little time spent - huge red flag.

Although they are going very fast since their release earlier today, thousands of positions are still available at the time of this writing.

Of course they are. There are more innocent people to be duped.

To apply for a job working from home for Google here are the three steps:

Step 1:
Get Easy Google Profit just pay $1.95 for shipping.

Step 2:
Post Links given to you by Google

Step 3:
Deposit the check Google sends you!

Step 4: Repent at leisure.

The truth

Google does not endorse these scams and has nothing to do with them. The scammers use Google's name because people often don't read or understand the fine print and figure if it's a Google program it must be legit.

Bottom line: Allow your inner skeptic to be heard. Research any program you're considering. For instance, type its name into a search engine and add the word "scam." It can be an eye-opening experience.

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Now playing: Are You Gonna Be My Girl by Jet
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On December 1, 2009, new FTC regulations went into effect for all those doing business on the Internet with U.S. consumers. In actuality, they are not technically "regulations," nor are they new. The FTC is saying they are simply clarified interpretations of guidelines that already exist.

Regardless of the terminology used (and we'll use the term "regulations" for simplicity), this issue has been a source of much fear and angst among Internet marketers. What is the issue, exactly? Well, in a nutshell, it has to do with the wording of customer testimonials as well as transparency in your financial relationship with the merchants whose products you are promoting.

Is this good news or bad?

Some feel that this can only be a good thing because it will make it tougher for scammers and other unethical marketers to deceive the public, leaving more room for those who comply. Others are convinced that the only ones who will be hurt are the honest ones, feeling that disclosure will negatively affect their conversion rates. Still others believe that only the high-profile marketers will feel the heat, while the little guys can do business as usual because the FTC will have bigger fish to fry.

Time will tell which scenario comes true and whether the FTC is even able to enforce these regulations to any measurable degree. In the meantime, my advice is to comply to the best of your ability. I feel that the difference between a scam site and an honest one will be even more obvious, and that those who are sincerely trying to do things right will be fine.

But let's get the facts right from the horse's mouth. In a recent interview with Rich Cleland, the assistant director in the FTC’s division of advertising practices, Internet marketer Jim Edwards was able to get some answers that were very helpful to me in understanding the issue.

Let's look at the two main areas discussed in the interview: testimonials and compensation disclosure.

Testimonials

Marketers have long used customer feedback to promote products to potential customers, and this is not likely to change completely. However, the FTC wants to put a stop to misleading and fraudulent testimonials. Certainly we would all be glad to see that type of endorsement gone.

The testimonials they're concerned about are not so much the ones that say, "This is a great product, I've enjoyed using it, and it has made my life easier," but rather the ones that say, "I made X dollars with this product" or "I lost X pounds in just X days using this product."

An advertiser must be able to substantiate claims by endorsers. One way to determine whether a testimonial is likely to wave a red flag in front of the FTC is this: If you can't guarantee that a buyer will "make X money" or "lose X pounds" with your product, you can't have a testimonial from someone saying "I made X money" or "I lost X pounds," unless you have a clearly visible disclaimer with actual numbers, such as "The typical user of this product will only lose X pounds."

But how can you know how many pounds the typical user would lose? Well, that's where the problem lies. It would be a full-time job for someone to track a reasonable percentage of the product's users and keep a running tally of their exact results. Your safest bet would be to simply not use testimonials that give specific, measurable results.

If you're selling a product you've created, you can state the results that you obtained with its use, but you have to word it in such a way that the consumer doesn't think they will get the same results.

In the FTC's view, simply saying "results not typical" or "individual results may vary," as we've all seen in advertisements, is no longer enough to get the idea across that the testimonial giver's results were better than the average person could expect. According to Mr. Cleland, we must now disclose the "generally expected result in the depicted circumstances."

There also has to be reason to believe that testimonials reflect the customer's current opinion of the product. If you can't determine whether someone still stands behind their testimonial, you shouldn't use it. What's the expiration date on testimonials? Unfortunately, there's no definitive answer, but Mr. Cleland did say that if a reasonable effort is made every couple of years to ensure their current accuracy, it would be fine.

If you have questions about what you can or can't say, you can e-mail endorsements@ftc.gov. They will not reply to each e-mail, but they will use the questions submitted this way to create an FAQ on their site, http://ftc.gov.

Compensation disclosure

Internet marketers enjoy a wide variety of mutually beneficial relationships with online merchants. One of the FTC's objectives is to create transparency in these partnerships.

Basically, it boils down to the fact that they want people to be able to distinguish between advertising and non-advertising. The goal is to give consumers the tools to assess the credibility of the information being presented. Can the site visitor reasonably be expected to know that a product review or endorsement is being given in exchange for free products or some other form of monetary compensation? If it's not plainly obvious, we need to make it so.

If a reasonable consumer would understand that you, the marketer, will get a commission if they click on a link and buy a product, additional disclosure is not necessary. However, most people are unaware that affiliate marketing on the Internet even exists, so it seems unlikely to me that they will know you're earning a commission without being told outright, unless what they're clicking on is clearly an advertisement.

Where do you put this disclosure? Unfortunately, the FTC wants consumers to be able to see the disclosure as they are viewing the affiliate link. Does this mean you need to have a statement such as "If you buy this product, I get a commission" next to or under each link? I hope not! And I don't think that's the intent of these regulations.

Exactly how this should be handled is not clear. What I'm doing is creating a page on each of my sites called "Compensation Disclosure" and making sure there's a link to that page close enough to my affiliate links to be seen simultaneously in the smallest likely browser window a visitor might have. Whether this will be sufficient to appease the FTC remains to be seen.

The objection I have to this "regulation" is not that I am unwilling to reveal that I have a financial relationship with my merchants. That's why I create these sites, and I don't care who knows it. The problem is that it makes site design more cluttered and wordy. So I'm starting with the disclaimer page and will adjust my methods if it becomes necessary.

What are the consequences of noncompliance?

In the interview, Mr. Cleland indicated that the FTC is not going to be methodically examining every web site in existence to determine if they're crossing the line. That wouldn't be practical even if they had the necessary resources and manpower at their disposal. He stated that their focus in enforcement will be those who flagrantly ignore the guidelines and whose sites are causing the greatest injury to consumers. (I'm speaking of "injury" in a general sense, but since health products are some of the most profitable for scammers, physical injury is not out of the question.)

For the average questionable claim the FTC discovers, they will give warning and some time to make necessary adjustments, and then they'll come back and check to see if you have done it. They're willing to work with sincere individuals who want to comply but may not know exactly how. When they come upon a major fraudulent scheme, however, they may not warn the individual but rather will immediately open an investigation.

You may have heard there will be an $11,000 fine for those who disregard these guidelines. Fortunately, it's not true. But you could get taken to court and ordered to pay damages to consumers who might have been injured by your outrageous claims.

The bottom line? Be honest and upfront in all your business practices, and do your best to comply with the guidelines. I may be idealistic, but I find it hard to believe that you could go wrong making a good-faith effort along those lines.

More information

Here's the news release on their site about the guidelines: http://www2.ftc.gov/opa/2009/10/endortest.shtm

Here's a link to the actual text of the guidelines, in case you want to read them for yourself: http://www2.ftc.gov/os/2009/10/091005revisedendorsementguides.pdf. They have included quite a few sample scenarios to help you understand the intent of the regulations.

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Now playing: Satellite by the Dave Matthews Band
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I've been staring out the window for an hour now. My problem? Well, a foot of snow, for one. Secondly, I have a temporary case of writer's block. My brain cells know it's Friday, you see, and they are already enjoying the weekend.

Writing articles for a blog or web site on a regular basis is a challenge. How can an affiliate marketer overcome writer's block? The cheater's way is to write about your writer's block, like I'm doing right now. 'Cause I'm a big fat cheater.

But a better way is to have a stockpile of articles you've already written during times when the creative juices were flowing. I've learned that when I feel fired up about a subject, it's best to run with it and get it down on paper (or on the computer, more likely). I might not need that article right away, but for times when I don't know what else to post, I can just go to my articles folder and grab one I wrote while I was feeling inspired.

These don't have to be complete, by the way; if only a paragraph or two comes to you, that's okay. Start a folder with partially finished articles. This can be enough to get you going and finish one you've started. Even if it's simply a post title that occurs to you, you should record it somehow before you forget it. One of these may spark ideas when you are looking for something to write about.

You can also go back and take a look at your keyword list and find two or three closely related keywords that you can form an article around. You should be targeting keywords with every article anyway to make sure they're optimized for the search engines, but sometimes we tend to rely on our memories too much. It's good to go back to your list to find some you may not have used yet. Plus sometimes just the word order in a keyword is enough to give us an idea for an article.

Also, remember that not every article has to be dead serious and novel length. They should still be relevant to your site as a whole, but it's okay to show your personality a bit and throw in some interesting tidbits from your own experiences, possibly a collection of links to other sites or videos that pertain to your subject, or even run a contest or giveaway to increase traffic to your site.

I will be running a contest myself in the near future, so stay tuned! For now, let's just have a little Friday fun, shall we?

Friday Fun

Remember the old dial-up sound when you first got Internet service back in the Stone Age? Betcha didn't know where it came from.

Have a great weekend!

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Now playing: Far Away by Nickelback
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If you're looking into affiliate marketing, you've discovered it's not easy to figure out how to begin. You've probably done a lot of reading on the Internet about it, and if you're like I was when I started, it only left me more confused. I would find something that sounded authoritative and reasonable, become convinced that it was the way to go, and the next day I'd find another site or program that completely contradicted the first one, and it sounded reasonable too. It was frustrating.

I knew that all the information I needed to start an affiliate site was available for free on the web, but I also knew that I would have to carefully search and sift and compile all the good info while avoiding the bad. Many times I thought how nice it would be if there was just a set of step-by-step instructions that taught the basics—a solid foundation that every Internet marketer needs, regardless of the type of marketing they choose to do.

Need help learning affiliate marketing?

I did find many sites and ebooks that gave out many of those basic principles and how-tos. But none of them were basic enough for me. The techniques were great, if I only knew how to execute them. Most of them skipped over the whole building-a-web-site part, assuming I already had one. (Well, I did have some site-building experience, but not in relation to affiliate marketing, which is a whole different animal.) How could I use good keyword anchor text in my backlinks, when I didn't even know what keywords, anchor text, or backlinks were?

Sound familiar? There are two main solutions to this: Spend a lot more time researching (a lot), or find a teacher or mentor you trust and learn from them. The first is free but extremely time-consuming. I spent nearly a year reading everything I could find about affiliate marketing before I could tell diamonds from dirt.

The second option is ideal, in my opinion. There's a relatively small cost up front, but you can hit the ground running and be making money much, much sooner. Unfortunately, there's probably no way I or anyone else trying to sell a course or book on affiliate marketing can completely convince a newbie that their information is the real deal until the newbie actually tries it and it works.

My recommendation is to combine the two solutions. Gather a short list of possible training programs or instructional sites as you do your research. Ask questions of people who have used that information. Contact the company directly and ask questions. Visit various Internet marketing forums and read the posts and archives to see what people are saying about the product you're considering.

Of course, I hope you'll put my affiliate marketing training course on your short list, but you're certainly not obligated to, and I'm aware that some may feel my suggestions are biased since I do have a product to sell. But I'm always interested in helping people avoid scams and find real, practical instruction even if it's not me who provides it in the end. Scammers have made skeptics out of most people, but skepticism in this field is a good thing. It's just too bad it's necessary.

You don't have to take a year to research like I did (I'm a little too cautious sometimes). Just take long enough to corroborate the authenticity of any institution that wants your money. Never buy without at least sleeping on it. And don't be pressured by marketers who say you have to have this product NOW because it will never be offered to the public again, blah, blah, blah. It will, or something exactly like it will. I fell for that a couple of times, thinking I'd miss out if I took more time to check it out. I'll never make that mistake again.

If somebody's sales page sounds too good to be true or just gives off a scammy vibe, don't think, Well, they have a money-back guarantee so what do I have to lose? Remember that a lot of Internet marketers lie. Sad, but true. Some will take your money and ignore your refund requests once you discover they're scams. So do your homework, and then you can be fairly confident that you are being taught solid, time-tested, and proven methods.

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