It has been a crazy year, and clearly I have not spent much of it on this site. :( I've been selling the course and helping students all along, but due to limited time and some other exciting projects in the works, I have not been focusing on this blog. At all.

However! There is good news for anyone who has been thinking of purchasing the course. I'm now discounting it to $47, over half off its list price of $97. Why?

Well, as explained on my sales page:

Since the second edition came out in 2012, many, if not most, of the other sites referred to have changed their look and arrangement. That means that many of the screenshots in the book will not accurately reflect what you see on your computer. So you might have to look around a bit sometimes. For this inconvenience, I feel like students deserve a break on the price. A big one.

The screenshots are the main thing I’m working on updating for the third edition along with other relatively minor issues. The principles and steps you would take to set up your first affiliate site remain the same, so the information is still perfectly valid. Speaking of the third edition, you should know that anyone who purchases the AMS will get all future editions free for the asking. There's no reason not to get started right now.

So that's the deal. I would be marking it half off for Black Friday/Cyber Monday anyway, but this time it won't go back up in price afterwards (at least not this edition - I haven't yet decided whether to adjust the regular price of the third edition).

I will post here again when the third edition is ready to go as well as put a notice out to those on my mailing list.

Find more information here:


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Those of you learning to build a WordPress site with the help of the Affiliate Marketing Schoolbook may have noticed a couple of discrepancies between what's shown in the AMS and what you see in your own site's dashboard when it comes to creating posts and pages. We'll cover two of the most notable ones here.

Change #1

In the latest version of WordPress at the time of this writing, 3.5.1, the tab next to the Visual tab, at the upper right of the post box, has been changed from HTML to Text. To be honest, this could have happened somewhere in between version 3.4.2 and 3.5.1—I'm not entirely sure when it was changed because I don't always upgrade WordPress immediately when notified and could have skipped a version or two. In any case, let's take a look at it.

It still works the same way. Whenever you are putting HTML code into your site, you will make sure to choose the "Text" tab before pasting or typing it in, just like you would have chosen the "HTML" tab before. If you're just pasting regular content or adding photos or doing most of the other typical jobs in WordPress, you will mostly use the "Visual" tab. Of course, there are some who prefer to work only in HTML and don't use the visual editor at all, but I suspect that most AMS students or other newbies are not in that category. I myself prefer the visual editor for sure, except when I am forced to deal with HTML and/or PHP. :)

I will soon be updating the graphics in the AMS to reflect these changes, but until then, the graphics below show you what I'm talking about:

Visual and Text tabs in WordPress


Now, WHY they changed it to say "Text," I don't know. It makes it more confusing, in my opinion. Here's WordPress' explanation, in part:

This would reflect the "HTML" editor's purpose a lot better. Calling it "HTML Editor" is wrong as it doesn't really allow editing all of the HTML code. It allows editing the post content in "text" mode where HTML tags can be used.

So, okay, whatever. Just remember to put code in the "Text" tab, but otherwise you can work in the visual editor if that's easier for you.

Change #2

They've also changed the name of the "Upload/Insert" button to "Add Media." Again, a slight step away from clarity, especially for those new to WordPress, but don't worry: That too works the same as it did before. It's the button you click when you want to insert a photo, video, or whatever.

If it were me, I would probably have changed it to "Upload photo or video from your computer," but then I've always been a bit verbose. :) And "Media" does cover a wider range of things, so what they've done is fine (as if they need my stamp of approval, LOL). Just know that to put a photo, video, or any other item from your computer onto your site, put your cursor in the post box where you want the item and then click "Add Media." The steps after that are the same as before. (These are covered in Lesson 28 of the AMS.)

If you've noticed other changes in the latest version of WordPress that you have questions about, feel free to comment below and we'll address them!

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Yes, I said dealio. (I've been watching Napoleon Dynamite again.)

As I've been doing every year for a while now, once again I'm offering 50% off the Affiliate Marketing Schoolbook from now till midnight (Eastern time) on Monday, November 26. The deal includes the same bonuses you would normally get, including one year of free hosting for your web site.

Here's the discount code: bfcm1112

Use it under either the PayPal button or the Google Wallet button on this page.

Note: I know how it feels to buy something at full price and then find it on sale soon after. Therefore, if you purchased the course within the last 30 days, please contact me and I'll match the deal above by giving you a partial refund.

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You can't turn around these days without hearing about Google's Panda update(s). And it's not hard to detect a serious note of panic when you read Internet marketing forums. Thousands (at least it seems like thousands) of posts either bemoaning what Panda did to someone's ranking or traffic or desperately seeking advice on how to escape its effects.

Well, none of that worries me.

Google PandaI mean, look at the little guy. He's even smiling. ----------->

Don't get me wrong; I've been affected negatively on occasion over the years by changes to Google's algorithm, although I couldn't give you specifics because I spend a lot more time building sites and products than I do analyzing my site stats. But for the most part, I don't let all the noise concern me.

I know that Google's goal is similar to my own: to provide the best user experience for the searcher/site visitor. Yeah, I know some people equate Google with EVILLE (that's "evil" pronounced with a layer of paranoia sauce). But since I'm not a big conspiracy theorist—too time-consuming—in general I take them at their word that they are trying to weed out the baddies and promote instead well thought out, high quality, original content sites.

And I like to think that's exactly what I'm building.

I like to think it because it's true. Not likely any of my sites would win awards for presentation, although they're not bad. And they're not all optimized the way I'd like them to be; I tend to just write stuff without thinking about keywords and SEO.


That's what Google is looking for! Sites that are created for the benefit of the user. Sites with timely, well written articles. Sites that are not SEO'ed to within an inch of their life. And links to those sites that are from other high quality sites and that simply make sense.

There's nothing wrong with keywords. And there's nothing wrong with SEO, to a point. But when those things become the only goal, you're not going to enjoy a place in the Google sunshine, at least not for very long.

Sure, my Affiliate Marketing Schoolbook starts off with several chapters about keyword research. You should know these things when you plan on affiliate marketing. But they should come second to usability.

So how do you know if your site is "high quality" in the eyes of all that is Goog? Here's an article from the Google Webmaster Central Blog with some good tips. Warning: If you read the comments, you'll find lots of Google bashing and booing about the article, but hey, if you don't trust Google to some extent, you're probably not depending on it for traffic anyway.

If you do want to benefit from its services and provide a site that any human (or search engine, for that matter) would like, take the questions listed in the article seriously and apply them to your sites. They're good practice regardless of who came up with them. Make sites for people, and you'll be making sites for Pandas too.

Here's another article you may want to peruse from the 5 Star Affiliate Programs Blog with some ideas that are good in general, come Penguin, Panda, or Porcupine (I've taken the liberty of naming Google's next update—hope they like it.)

Read up, and then go forth and conquer!

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The winner of the Joel Comm book “KaChing” is…

September 26, 2012

…Peter Mutua of Nairobi, Kenya! I will be shipping the book out to Peter tomorrow. Thank you to everyone who entered the drawing. Stay tuned for future contests and drawings!

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How to install WordPress using Fantastico

September 4, 2012

Follow the screenshots below, or check out the video: In your cPanel, find Fantastico DeLuxe with the happy smiley face under Software/Services. This is used to install any of dozens of scripts available with your hosting plan. We’ll use it to install WordPress. Then click on WordPress in the left-hand column. Choose New Installation. In […]

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How to create a link in WordPress

August 23, 2012

This post will explain how to make a link in your WordPress post or page. It’s easy-peasy. The first thing you do is select the text that will serve as the anchor text. Anchor text is the words that will be underlined and clickable. So let’s say you’re linking to a page somewhere using the […]

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How to exclude a page ID from the Pages widget

August 21, 2012

If you’re using the Pages widget in WordPress, there may be times when you don’t want all your pages listed there. For instance, it’s not necessary to have your privacy policy or compensation disclosure in that list (a link at the bottom of your site is all that’s necessary for those pages in most cases). […]

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Tempted to use an article spinner?

August 17, 2012

Driven by a desperate fear of creating duplicate content, many affiliate marketers employ article spinning software to create different versions of a original that they can distribute to various article directories. Is this a good idea? Is it even necessary? No and no. There may be some situations where an article spinner is helpful. I […]

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Why you should NOT follow my example

August 15, 2012

Today I’m going to explain why you should do as I say and not as I do. I know, I know, that’s what your parents used to tell you and you hated it because it was so hypocritical. Well, now I’m saying it. Earlier this year, I had an epiphany during which I realized what […]

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